Articles
Notes from the field.
Fintech · June 3, 2026
Can We Trust AI With Our Money?
From M-Shwari to graph neural networks for fraud: a technical and governance look at where algorithmic finance earns trust — and where it fails.Read →Email Marketing · May 5, 2026
The Emails I Actually Read
A Gmail Promotions tab with one email standing out from many unread marketing emails, symbolizing human and relevant email marketing.Read →Web Analytics · April 29, 2026
Why GA4 Alone Is Not Enough: Building a Scalable Analytics Stack with GTM and BigQuery
Most companies do not have an analytics problem because GA4 is missing. They have an analytics problem because GA4 is treated as the final destination.Read →Career · April 26, 2026
Who Speaks for You When You’re Not in the Room?
Feature Image: Who Speaks for you when you’re not in the room?Read →Fintech · April 12, 2026
Fintech GTM in MENA: Why Localized Super Apps Succeed
In early 2023, Astra Tech, a UAE based technology group, made a move that confused plenty of traditional product managers: they bought Botim.Read →Email Marketing · April 5, 2026
The best time to send marketing emails in 2026
Most articles give you one magic hour. The real answer is better than that: mid-week, local time, email type, and your own data — not a mythical "perfect" send time.Read →Content Marketing · January 28, 2026
Why Most Writing Fails in the First 30 Seconds
Before I start writing, I ask myself 3 simple questions to answer firstRead →Fintech · January 23, 2026
How Open Banking Is Quietly Rebuilding Africa’s Financial Backbone in 2026
In 2026, Africa’s fintech scene is undergoing a quiet yet foundational transformation. While consumer apps once dominated headlines, today’s most consequential shifts...Read →Fintech · November 18, 2025
The Unsung Builders
There’s a whisper in the market. A quiet, careless sentence tossed around boardrooms and interview calls:Read →Fintech · August 26, 2025
Digital Wallet is the Game-Changer and Fueling Business Growth & Customer Loyalty
Imagine a customer browsing your site: they add items to cart and eagerly go to checkout… only to encounter a long, clunky payment form. By the time the page asks for...Read →Fintech · August 22, 2025
Why Digital Wallets Can Transform Your Business (And How AI Makes Them Unstoppable)
While I am writing this , it’s a Friday night. We got some customers who looked very excited and ready to buy from our online store. They added items to their cart,...Read →Email Marketing · July 12, 2025
The Best Email Marketing Strategy You’re Not Using Yet
For the past six or seven years, I have created successful email marketing campaigns for different fields clients with my proven email marketing strategy. I also...Read →Fintech · January 19, 2025
Open-Source Technology: The Future of Next-Generation Banking
You’re sitting at your favorite café, coffee in hand, effortlessly managing your finances. With just a few taps on your phone, you pay bills, transfer funds, and even...Read →Fintech · January 10, 2025
Scaling FinTech for Big Players: Enterprise CBS solution using Apache Fineract
The world of Financial Technology (FinTech) is undergoing a transformation like no other. From the convenience of mobile payments to the promise of blockchain, these...Read →Web Analytics · July 10, 2024
BigQuery is for Big Data! Learn the basics and best practices
Welcome to the world of BigQuery , where big data dreams come true! Imagine you’re a wizard with an endless library of knowledge at your fingertips. Now, replace that...Read →Career · February 18, 2024
Parkinson’s Law for Better Time Management
Have you ever noticed how tasks often expand to fill the time available for their completion? Imagine this: you have a week to finish a project , and somehow, it...Read →Email Marketing · January 25, 2024
Omnichannel Marketing strategies for Seamless Customer Experiences in 2024
Picture this: a bustling business landscape where the heartbeat is measured by performance marketing, stealing the limelight for all the right reasons. In a world...Read →Web Analytics · November 8, 2023
How to build Custom report and Dashboards with Looker Studio
In the realm of data driven decision making, Google’s Looker Studio is the key to unlocking the power of your data. Imagine turning raw numbers into visually stunning...Read →Content Marketing · August 10, 2023
Why nobody is reading your contents?
It’s a common sight: writers, musicians, and content creators are tirelessly searching for shortcuts to generate massive traffic for their creations. They...Read →Web Analytics · July 24, 2023
Advanced Web Analytics Support — A Case Study
Embark on a data driven journey with leading e commerce in the Philippines determined to conquer the digital realm. Discover how advanced web analytics setup...Read →Fintech · July 7, 2023
Google Analytics 4 E-commerce Reporting Techniques Unveiled
Picture this: a world where sales tracking is as thrilling as a roller coaster ride, customer behaviour analysis feels like decoding secret messages, and measuring...Read →Web Analytics · June 30, 2023
Transforming Analytics: Empowering Web Analysts with ChatGPT
In today’s digital landscape, web analytics has emerged as an indispensable tool for businesses seeking to glean valuable insights into user behaviour, optimize...Read →Web Analytics · June 17, 2023
Mastering Google Analytics 4 for E-commerce: From Tracking to Transformation
Today, we’ll talk about analytics and understanding your eCommerce data. So, you probably know that after July 1, 2023, standard Universal Analytics properties will...Read →Web Analytics · May 10, 2023
The ultimate Google Analytics 4 guide for the beginners
Imagine that you have just spent hours designing the ideal website for your online business. Each and every element, including the color scheme and font size, has...Read →Web Analytics · April 28, 2023
How to Set Up and Integrate the Facebook Pixel for Better Ad Performance
Remember when it was enough to add a picture of a cat or dog and your ad could get hundreds of reposts, likes, and whatever else? Yeah, that doesn’t work anymore....Read →Web Analytics · April 10, 2023
Data Driven Growth: An Analytics Guide for Emerging Startups
First thing first, You need an analytics system to run any of your digital solution.Read →Career · March 21, 2023
7 Key Strategies of Requirement Analysis for Success in the Modern Workplace
Business Requirement Analysis is a critical step in the effective completion of any project. It is a thorough procedure for finding, assessing, documenting, and...Read →Cms / Aem · March 12, 2023
How AEM serves best as a CMS for your Health Care Solution?
Healthcare and data security are of vital importance in the realm of health tech. A safe, dependable, and user friendly healthcare solution is more important than...Read →Cms / Aem · February 25, 2023
ADOBE EXPERIENCE MANAGER 101: KICK-START WITH YOUR NEW CMS
Hey there! I can feel that you are looking for a new CMS. Whether you’re a seasoned blogger or a newbie website owner, choosing the right CMS can give you hard time....Read →Email Marketing · January 30, 2023
Email Marketing — The oldest buddy in the game of Digital Marketing | Brain Station 23
A common belief in previous days among digital marketers was thatRead →Web Analytics · January 20, 2023
GA3 to GA4 — Migration Checklist with Framework
When you are reading this, I believe you are already aware of GA migration somehow. But still, let me give you a short background to make this conversation fruitful.Read →Content Marketing · December 23, 2022
Staying Ahead of the Game: Top Content Marketing Strategies for 2023
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience....Read →Productivity · September 20, 2022
3 Useful tips from experts to boost your productivity, when it’s required
Imagine, there’s a project with an uncomfortably close deadline that’s been left on my project backlog for so long. I got a message from a client that I actually need...Read →Career · March 17, 2021
Worldwide Hibernation due to COVID-19: Poverty up, Economy down
The COVID 19 pandemic is spreading worldwide again with alarming speed. Infecting millions of people and bringing the economic activity to a near standstill again, as...Read →Web Analytics · February 5, 2021
Google Tag Manager for Beginners — 1.0
The past couple of weeks with the advanced SEO research, I have been pretty focused on understanding how human brains react, how to apply neuroscience in marketing,...Read →Email Marketing · January 16, 2021
Email Marketing Strategy: A framework for Success
When it comes to email marketing, I have a massive experience in email communication for years. I believe it’s a great way to connect with all of your readers at...Read →Productivity · June 15, 2020
Productivity Boosting when you are working from Home
It’s been a couple of months since the Coronavirus outbreak worldwide. As governments announced general holidays to encourage social distancing. Now, many companies...Read →Productivity · April 18, 2020
What worldwide hibernation days warns us?
A passenger sits in an empty Caltrain car waiting to depart during the morning rush hour (Dai Sugano)Read →Career · October 18, 2019
Why to Support Mental Health at Workplace
Starting with a shocking statistics which I actually collected from World Health Organization. Internationally, an approximate of 264 million people is suffering from...Read →Fintech · August 9, 2019
Simple tricks to WIN at Salary Negotiations
In terms of Bangladesh, when you are facing an interview and at salary negotiations part, if the employer thinks that you are an expensive asset for this position,...Read →Career · June 12, 2019
Tips to answer some tricky interview Questions
When you are facing the interview panel and it is normal that you can feel the adrenaline rush. One of the panellists may ask you a very simple question, like “Tell...Read →Career · March 5, 2019
What’s your Weakness?
In last few days, I faced so many interviews and one common question everywhere “What’s your weakness?”. I saw people get stuck here, as they are afraid to let the...Read →Fintech · February 10, 2019
Smartly do more work in a Day, not in a Week
Take a moment and consider how typical your days are. Start from the second you start your work to till you call it a day and stop your works.Read →Email Marketing · February 7, 2019
How to Manage Your Disorganised Staffs
Dealing with disorganized staffs are often a horrible experience for any manager. How can we manage a system which drives us to a better reporting system, when...Read →Content Marketing · July 21, 2018
One Page Resume for Entry Level Professionals
Starting with simple final statement, recent university graduates shouldn’t have a cv with more than one page. Now you can ask me, Why? Let me share you the reason...Read →Career · May 12, 2018
How to Inspire a team and Achieve more
It’s often said that no one can motivate people unless they motivate themselves. Though, self motivation is important, but it cannot be possible if the external...Read →Career · February 20, 2018
Why Right Person in a Right Job and Right Place is too important?
There are high chances to ruin everything or your life, when you’re just picking up the wrong person for a job or for your life.Read →Productivity · January 28, 2018
Perfect AM schedule can make you the Perfectionist
How do the regular people start their morning? They press snooze button on the alarm, drag themselves out from the bed at the last minute, get freshen up, some of...Read →Content Marketing · December 19, 2017
World without Boundaries
I believe, I don’t need to introduce the singer or the title of this song. From last few days (till the time I was writing this), I’m listening this track. Truly, I...Read →Content Marketing · December 5, 2017
Read Books, Live a thousand lives
Are you a bit confused reading this headline? Aren’t you thinking that how I will live a thousand lives just by reading books? Let me clear it with a famous quote.Read →Content Marketing · November 29, 2017
“What’s your Hobby?”
That was a bleak Friday in November, and I have spent almost full day trying to come up with possible excuses to get out of doing any work. Suddenly an idea blinked...Read →Personal Essay · November 23, 2017
Live… Love… Laugh
Are you conscious of your health and fitness, but missed gym from last few weeks? Do you think yourself productive, but you need to work all night to complete the...Read →Productivity · November 22, 2017