About

    Both sides of the deal.

    I'm an independent FinTech product and presales consultant in Dhaka. Thirteen products shipped across banking, wallets, lending, remittance, AML and eKYC, and the presales work that turned each of them from an RFP into a signed scope.

    A typical week

    Monday is RFP triage. Tuesday is a discovery call with a regulator or a treasurer. Midweek belongs to a delivery pod and its backlog. Friday is a scope walk-through. The rhythm is the same whether the client is a private bank in Dhaka, a wallet operator in Lagos, or a remittance platform serving the EU diaspora.

    Where the depth came from

    Years of Apache Fineract implementations for large private banks, every one of them delivered. Alongside that, freelance analytics since 2014 (GA4, GTM, Adobe Analytics, BigQuery, Looker Studio) for 20+ clients in healthcare, ecommerce and FinTech, plus a 25-country content team on Adobe Experience Manager for a US healthcare company.

    Strengths

    What I'm good at

    Scopes that survive

    Statements of work written for the team that has to build them.

    Discovery without a deck

    Straight conversations with regulators, banks and operators.

    The build-or-buy call

    Knowing what to configure, and refusing the custom code nobody needs.

    Life after signature

    Owning the handoff so the first sprint demo is a real demo.

    13
    FinTech products built
    100%
    Project delivery success
    20+
    Clients since 2014
    3
    Books published
    Experience

    How I got here

    A straight line from analytics contractor to FinTech product owner, with a long detour through delivery rooms.

    1. Now

      Product Manager · Growth & Presales Lead

      Brain Station 23 — FinTech SBU

      Shaping FinTech solution narratives, proposals, demos and SoWs for digital banking, wallets, lending, remittance, AML and eKYC across regional markets.

    2. Before

      Product Manager

      Brain Station 23

      Owned roadmap and delivery for FinTech products on Apache Fineract — translating regulator, bank and operator needs into shippable software.

    3. Earlier

      Project Manager

      Brain Station 23

      Led delivery across multi-team engagements — scope, dependencies, stakeholder alignment and the unglamorous discipline of shipping on time.

    4. Foundation

      Business Analyst & AEM Operations

      Brain Station 23

      Turned ambiguous business problems into structured requirements; ran enterprise web operations on Adobe Experience Manager at scale.

    5. Since 2014

      Independent Analytics Consultant

      GA4 · GTM · Adobe Analytics · BigQuery

      31+ clients across healthcare, ecommerce and FinTech — implementation, measurement strategy, dashboards and BigQuery exports.

    Published Works

    Three books

    Written between builds, on the parts of product work that rarely make it into a deck.

    Author page
    Cover of The Emails People Actually Read
    Email Marketing · 2026

    The Emails People Actually Read

    A human, practical email marketing playbook for campaigns, automation, timing and trust

    A field-tested guide to writing emails that get opened, read, and acted on — without sounding like a marketing robot. Covers list hygiene, subject-line frameworks, send-time strategy, and the automation sequences that actually convert.

    Read on Amazon
    Cover of Before It's Way More Late
    Career Growth · 2023

    Before It's Way More Late

    Maximize Your Professional Potential

    A career playbook for professionals who feel the window closing. Covers skill stacking, visibility without vanity, negotiating from strength, and building optionality before you need it.

    Read on Amazon
    Cover of Unbox Your Digital Strategy
    Digital Marketing · 2021

    Unbox Your Digital Strategy

    Tik-Tech's Start-up Series — Book 1

    A beginner-friendly walkthrough of digital strategy for startups and small teams: channel selection, content planning, measurement basics, and the minimum viable marketing stack.

    Read on Amazon