About

    Both sides of the deal.

    I'm an independent FinTech product and presales consultant based in Dhaka. I've shipped 13 FinTech products across digital banking, wallets, lending, remittance, AML and eKYC, and I run the presales work that turns RFPs into signed SoWs.

    My week typically looks like: RFP triage on Monday, a discovery call with a regulator or treasurer on Tuesday, a backlog refinement with a delivery pod mid-week, and a SoW walk-through on Friday. The pattern is the same whether the prospect is a private bank in Dhaka, a wallet operator in Lagos, or a remittance platform serving the EU diaspora from a base in Malaysia.

    The depth was built inside the FinTech SBU at Brain Station 23, where I delivered Apache Fineract implementations for large private banks with a 100% delivery success record. On the analytics side, I've been freelancing since 2014 — GA4, GTM, Adobe Analytics, BigQuery, Looker Studio — for 20+ clients across healthcare, ecommerce and FinTech. I also manage a 25-country content team on Adobe Experience Manager for a US healthcare company.

    What I'm good at

    • Writing buildable SoWs that survive contact with delivery.
    • Running discovery with regulators, banks and operators without a deck.
    • Picking the build/buy line — and saying no to the wrong custom code.
    • Owning the post-signature handoff so the first sprint demo actually demos.
    13
    FinTech products built
    100%
    Project delivery success
    20+
    Clients since 2014
    3
    Books published
    Experience

    How I got here

    1. Now

      Product Manager · Growth & Presales Lead

      Brain Station 23 — FinTech SBU

      Shaping FinTech solution narratives, proposals, demos and SoWs for digital banking, wallets, lending, remittance, AML and eKYC across regional markets.

    2. Before

      Product Manager

      Brain Station 23

      Owned roadmap and delivery for FinTech products on Apache Fineract — translating regulator, bank and operator needs into shippable software.

    3. Earlier

      Project Manager

      Brain Station 23

      Led delivery across multi-team engagements — scope, dependencies, stakeholder alignment and the unglamorous discipline of shipping on time.

    4. Foundation

      Business Analyst & AEM Operations

      Brain Station 23

      Turned ambiguous business problems into structured requirements; ran enterprise web operations on Adobe Experience Manager at scale.

    5. Since 2014

      Independent Analytics Consultant

      GA4 · GTM · Adobe Analytics · BigQuery

      31+ clients across healthcare, ecommerce and FinTech — implementation, measurement strategy, dashboards and BigQuery exports.

    Published Works

    Books on Amazon

    Author page
    Cover of The Emails People Actually Read
    Email Marketing · 2026

    The Emails People Actually Read

    A human, practical email marketing playbook for campaigns, automation, timing and trust

    A field-tested guide to writing emails that get opened, read, and acted on — without sounding like a marketing robot. Covers list hygiene, subject-line frameworks, send-time strategy, and the automation sequences that actually convert.

    Read on Amazon
    Cover of Before It's Way More Late
    Career Growth · 2023

    Before It's Way More Late

    Maximize Your Professional Potential

    A career playbook for professionals who feel the window closing. Covers skill stacking, visibility without vanity, negotiating from strength, and building optionality before you need it.

    Read on Amazon
    Cover of Unbox Your Digital Strategy
    Digital Marketing · 2021

    Unbox Your Digital Strategy

    Tik-Tech's Start-up Series — Book 1

    A beginner-friendly walkthrough of digital strategy for startups and small teams: channel selection, content planning, measurement basics, and the minimum viable marketing stack.

    Read on Amazon